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sábado, 28 de enero de 2012

Comienzos en un garage

Encontrar el siguiente articulo me ha conmovido. Todos debemos tener esperanzas ya que todo es posible. Las próximas lineas plasman como un deseo se convirtió en realidad. Sus lideres son denominados self-made (hechos a sí mismos) y es cierto, tuvieron la voluntad de desarrollarse y dejar huella en la historia.

El articulo expone fundamentalmente la parte del capital y deja el producto de lado para que seas consciente de las personas que decidieron apostar no por un producto, sino por una idea. Año a año, dolar a dolar se han convertido en grandes corporaciones mundialmente conocidas.

Apple

    YEAR 1 — Garage Days
    Steve Jobs, Steve Wozniack and Ronald Wayne started a business out of a garage in Cupertino, CA, putting together one of the first prototypes of their personal computers. They had 50 orders. Initial Investment: Jobs invested $1,500 from the sale of his VW bus. “Wos” threw in $250 from the sale of his programmable Hewlett-Packard calculator.
    Year 2 Mike Markkula invested $92,000 in Apple, and the company was incorporated.
    Year 4 Xerox invested $1 million in Apple
    Year 5 Apple went public
    Year 6 Apple released 40 new software programs, opened European offices, and put out its first hard disk.
    Year 8 Apple entered the Fortune 500 at #411 with revenue of $583,100,000, becoming the fastest growing company in history.
    http://www.accountingdegree.com/blog/2011/10-big-businesses-that-started-in-a-garage/

Whole Foods Market


    YEAR 1 — Garage Days 25-year-old college dropout John Mackey and twenty-one year old Rene Lawson Hardy were evicted from their home for using their apartment storage for the store. They began living at their store full time. Initial investment: Borrowed $45,000 from family and friends and incorporated.
    Year 3 Partnered with Craig Weller and Mark Skiles to merge Saferway with their Clarksville Natural Grocery, resulting in the opening of the original Whole Foods Market.
    Year 7 Whole Foods market began its expansion out of Austin, first to Houston and Dallas
    Year 11 Opened locations in New Orleans with the purchase of Whole Food Company.
    Year 12 Expanded to the West Coast with a store in Palo Alto, California.
    Year 13 Fueled rapid growth by acquiring other natural food chains
    Year 14 Went public.
    Year 25  Saw an expansion into Canada
    Year 27 Entered the United Kingdom with the acquisition of seven Fresh and Wild stores. Joins the Fortune 500. Entered at #479 with revenue of 3,864,900,000.
    http://wholefoodsmarket.com/company/history.php

Mattel


    YEAR 1 — Garage Days Matt Matson and Elliot & Ruth Handler start in a garage in Southern California, making dollhouse furniture out of the scraps from their picture frame business. Initial investment: the company launched with 3 pieces of shop equipment purchased on installment from Sears.
    Year 4 Incorporated
    Year 11 Cross marketed by advertising its toys through the popular “Mickey Mouse Club” TV show.
    Year 15 Mattel went public. Barbie Doll led Mattel to the forefront of the toy industry.
    Year 21 Mattell entered the Fortune 500 at #468 with revenue of $145,200,000.
    http://www.ehow.com/facts_5234373_history-mattel-toys.html

Amazon


    YEAR 1 — Garage Days tarted by Jeff Bezos from his garage in Bellevue, Washington where book orders were shipped to all 50 states, and to 48 countries. Initial investment: Nick Hanauer invested $40,000, joined by a larger $100,000 from Tom Alburg that helped make the new website more user-friendly.
    Year 3 Incorporated
    Year 4 Went public
    Year 5 Online music and video business companies were acquired in the United Kingdom and Germany.
    Year 6 The firm expanded into selling toys, electronics, tools and hardware
    Year 9 Entered the Fortune 500 at #492 with revenue of $3,122,400,000
    http://www.ehow.com/about_5377195_history-amazoncom.html

Starbucks


    YEAR 1 — Garage Days English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker opened the store called Starbucks Coffee, Tea, and Spice as a coffee bean store. Each invested $1,350 of their own money then secured a $5,000 business loan from the local bank.
    Year 4 Went public
    Year 14 Howard Shultz entered the picture that Starbucks began focusing not on selling coffee beans, but on making coffee, tea, and espresso drinks for customers inside their store.
    Year 15 Incorporated as IL Giornale
    Year 16 The owners of Starbucks Coffee Company decided to sell their coffee business, along with the name, to a group of local investors for $3.7 million. Schultz raised the money by convincing investors of his vision.
    Year 28 Locations in the United States, Japan and Singapore, and several other product and brand extensions.
    Year 29 Partnership with Kraft Foods
    Year 34 Entered the Fortune 500 at #465 with revenue of $3,388,900,000.
    http://www.businesspundit.com/fortune-500-rags-to-riches/

Starting your fortune 500 company:

“The top 500 wealthiest companies have a multi-million dollar income.”
1. Develop a business plan and a vision for the brand that you are passionate about
2. Along with a team of dependable leadership, spend weeks and months listening to the needs and wants of your customers
3. Focus on the corporate culture, “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time”, as well as the vision and personality (logo, dress code, etc.) of your business
4. Look for improvements so that you can meet and exceed your customers and employees expectations
5. Test new theories and practices to stay ahead of your competition
6. Develop a marketing plan convincing customers to purchase your products or services over your competitors, by making your product more valuable or unique than your competitor’s product
7. Increase profits and income (which is, frankly, a no-brainer)


Extraido de http://www.lendio.com/blog/garage-fortune-500/

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